The SUND Group presents its new logo

13. oktober 2020


Entrepreneurial strength and reliability: the Hamburg-based SUND Group, to which the brands DEISS, FIPP, and BINGOLD belong, presents its new logo. The powerful, associative, and striking "S" in the shape of a rope symbolises the group's philosophy" Sustainability through Strength. 

As the umbrella brand for our three successful companies, DEISS, FIPP, and BINGOLD, we want to draw more attention to SUND - firstly as an employer brand, and secondly as a higher source of corporate values, such as entrepreneurial strength and Hanseatic reliability," explains CEO Martin Klostermann. "With our new logo we are visualising the driving force behind our business: the optimal coming together of economic and ecological aspects, continues Klostermann.

The silver-grey company logo draws on a twisted rope in the form of an "S" - for SUND - as a design feature. It consists of three, elegantly curved lines, which in turn represent the three companies, DEISS, FIPP and BINGOLD. The logo has been expanded upon, adding a sub-line to each of the three brand logos: DEISS, FIPP, BINGOLD – "A SUND GROUP COMPANY". The corporate identity and design are the work of Hamburg-based agency VASATASCHRÖDER, while the PR and communication come thanks to the agency, Griffel & Co. Kommunikation, also based in the Hanseatic city.